About | Green Lawns Matter

Our Story

Green Lawns Matter was started in 2016 with a clear goal: be the areas top choice for lawn care by consistently doing our best each day, building reliable systems and training employees to do a quality job, profitably.

We firmly believe that mowing, irrigation, fertility, and cultural practices need to be addressed with each other in mind. We coordinate them so they work together — giving customers a single, reliable solution for healthier lawns with fewer problems.

That approach comes from real experience. Jeff grew up locally, left for college, and spent years as a golf course superintendent and in golf course management. Upon moving back home, he brings that full-system mindset to residential and commerical lawncare in Northern Michigan. The result is a company that understands how every piece of the puzzle fits.

As we’ve grown, the standard hasn’t changed. We still measure ourselves by the quality of the work we leave behind and by whether our customers can count on us. Dependable, accountable, and knowledgeable. That’s our goal — on every property, every season.

[01]

Dependability

We deliver consistent, high-quality work on schedule, ensuring every project is completed to the standards of the line item sold.

We’ve built a team and structure big enough that the operation doesn’t rely on one or two people. If someone is out sick or something unexpected happens, we can usually adjust and still stay on track.

Weather is always a factor in this business. We keep working until conditions become detrimental to the project or put our crew’s safety at risk — then we make the smart call and get back out as soon as it’s right.

Our Customer Portal allows customers to see previous service dates, as well as upcoming services our crews have scheduled at their properties.

Our internal chat feature through Housecall Pro allows 24/7 contact to our whole team, with saved correspondence so everyone is on the same page.

[02]

Accountability

We clearly define what is included in every job, then perform every aspect of each line item.

If we fall short, we own it and make it right.

If a customer is expecting more than the original work order, we can create a change order to accomodate the new needs.

[03]

Knowledgeable

We understand how every piece of the system works together — mowing, irrigation, fertility, and cultural practices.

Most companies treat them as separate jobs. We don’t. Our experience lets us coordinate them so they support each other instead of working against each other.

That knowledge shows in results. The properties where we are responsible for each aspect are very arguably the nicest properties around - and customers are getting the most value out of each service working seemlessly within a plan and system.